The Walt Disney Company has announced that it will launch re-branded Jetix channels in five Central and Eastern European countries. The Disney Channel will be launched in local languages in Hungary, Romania, Czech Republic, Slovakia and Bulgaria later this year. The channel will target kids aged 2 to 14 and offer mix of programming including live action favorites Hannah Montana, the hit animated series Phineas and Ferb and Disney Channel Original Movies High School Musical and Camp Rock.
“CEE is a key market for The Walt Disney Company and launching Disney Channel is central to the company’s strategic growth plan in the region. The performance of Disney Channel in Poland and the huge impact of the channel’s content on Jetix have proven the demand for its kid-driven, family inclusive programming. We look forward to leveraging this demand, the power of the Disney brand and synergies with other Disney businesses to become the undisputed leader in the kids’ TV market” said Giorgio Stock, Executive Vice President and General Manager of Disney Channels.
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