Time Warner and YouTube have announced that they have signed an online video distribution agreement. This agreement will deliver consumers access to an extensive variety of high-quality, short-form content owned by Time Warner that include clips from movies, television shows and news programming.
YouTube will host the content made available from a wide range of Time Warner-owned television shows and movies. Consumers will have easier access to a wide selection of existing and future clips, ranging from CNN news coverage to Cartoon Network and Adult Swim animated shows to TNT’s hit dramas to Warner Bros.
Time Warner will create separate channels for its key participating brands as well as to control and sell the ad time on YouTube. Warner Bros. Entertainment and Turner Broadcasting will work with YouTube to offer their advertising and agency partners unique packages of targeted advertising, supplemental marketing and branded channels.
Time Warner Chairman and Chief Executive Officer Jeff Bewkes said, “Our agreement with YouTube helps us expand the amount of our promotional content, animation and news that we already make available online. Working with YouTube, we expect to improve our ability to monetize this short-form content through new and creative advertising initiatives.”
Chad Hurley, co-founder and CEO of YouTube said, “This partnership with Time Warner will provide our community with some of the most popular video content produced. We hope to build on this deal and look forward to a long and productive relationship.”
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