Nancy McGee, executive vice president, marketing of Starz Entertainment has announced that Kelly Bumann has been appointed as senior vice president, consumer marketing. Bumann served as vice president, brand strategy & marketing communications before this promotion. Bumann was a key contributor to last year’s Starz brand relaunch and is a leader in the marketing strategy execution and development tied to Starz’ recent foray into original programming.
McGee also said, “Kelly’s hard work, leadership and vision was particularly invaluable to the company during the past 12-18 months as Starz has rebranded its channels and services and staked a bold position in the marketplace with the successful introduction of new, original programming. With skillful management of her dedicated marketing and brand communications team, original series launches of ‘Crash’ and ‘Party Down,’ were achievements that contributed to the transformation of how both consumers and the creative communities view and evaluate Starz today.”
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