PowerDirect Marketing announced that it has appointed Jim Gillen as Vice-President of Business Development for its Front-door Media and Marketing Services division.
Gillen served as CEO of an innovative, multichannel media and public relations firm before joining PowerDirect. Gillen comes to PowerDirect with extensive experience working with national advertisers and advertising agencies. His tenure with Cox Target Media/ValPack included development of customer acquisition and retention programs for clients such as Sears, Target, and Enterprise Rent-A-Car.
Mike Hiskett, VP of Sales at PowerDirect said “Jim joins our team with a variety of valuable category experience, and we are thrilled that someone with his knowledge of national accounts is joining our team.”
Gillen said “Advertisers today need something to set them apart from the clutter of marketing messages that consumers are bombarded with through traditional channels. PowerDirect does exactly that through the ‘Science of Front-door Marketing’ and I am excited to be part of this unique, unparalleled solution.”
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