Lemmy Kilmister’s iconic metal band Motörhead, kicks off a 15-venue schedule of performances next week at Anaheim’s House of Blues. The Volcom Motörhead Tour in association with Havoc Television concludes in Asbury Park, N.J. on Sept. 21. Havoc Television, the country’s leading indie music and action sports combo network reaches over 56 million households via video-on-demand (VOD) and its daily DIRECTV 101 block will support the Grammy-winning band and provide significant visibility for the tour with its hard-to-reach core audience. The network will air a 30-second spot on both its VOD system and the DIRECTV 101 satellite programming.
“We’re totally focused on providing our viewers a truly unique music and action sports experience, and our audience expects fresh, compelling, authentic content for each Havoc genre defining their lifestyle,” said Muir. “Ultimately, our brand’s involvement with the Motörhead tour will help underscore Havoc’s commitment to alternative forms of entertainment, and it goes a long way towards strengthening our relationship with the audience,” concluded Muir.
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