Crunch Fitness has appointed Keith Worts as its new president. Worts has been an industry leader with over 20 years experience in all aspects of operations including brand development and strategy. Worts will oversee the management of Crunch’s unique fitness brand with 21 locations in the U.S.
Worts said “I couldn’t be happier to continue working alongside the knowledgeable and innovative team here at Crunch. I intend to take Crunch to the next level by 2012.”
Jim Rowley, chief executive officer, Crunch said “Keith’s extensive background with the brand makes him the perfect fit, as he brings an understanding of what sets Crunch apart from other health club chains. Keith is a dynamic leader and I am confident he is the perfect person to lead Crunch in this exciting new period of growth and success.”
Tapping Worts in fitness management including sales, operations, and branding strategies, Worts will manage all aspects of Crunch with a focus on developing new locations, both corporate and franchise clubs, and continuing to grow the profitability of its existing businesses.
Before joining Crunch, Worts started his career at The Fitness Company as a general manager and quickly moved up the ladder as northeast regional vice president overseeing 14 fitness centers in 5 states with revenues of over $19 million. Worts then moved to Spa Capital in 2002 serving as vice president of operations, managing retail, service and training departments for 21 day spas in 13 states. Worts then joined Crunch in 2006 directing all aspects of operations including sales, personal training and brand development.
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