IndoorDIRECT has entered into a content and advertising agreement with the MLB Network to deliver baseball coverage to its programming lineup. Producer of theBITE Network, IndoorDIRECT, which airs on its LCD screens in restaurant dining rooms, is the first digital provider to sign such a deal with MLB Network and will be supplied with content and promotions for other MLB Network programs through theBITE Network.
Steven Justman, President of Entertainment, Marketing & Sales of indoorDIRECT said “We highly value the loyal fan base this sport’s entity brings to theBITE Network, the League understands that large numbers of baseball fans visit quick-service and fast-casual restaurant locations each week and are actively engaged with theBITE Network’s content and advertising messages.”
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