ESPN has launched a global promo campaign to support the World Baseball Classic which began on Saturday, Feb.14. The campaign will feature some of the baseball’s prominent figures like Jorge Cantu, Derek Jeter, Alex Rodriguez and Ichiro Suzuki and pay homage to their heritage and the pride it instills in them as they prepare to participate in the global baseball tournament.
ESPN networks will broadcast 23 games of the 2009 World Baseball Classic starting March 5. All these games are to be televised in high-definition and will also be simulcast through ESPN360.com and ESPN Mobile TV. ESPN Deportes and ESPN International will be broadcasting 39 games each.
Seth Ader, ESPN senior director, marketing said “The World Baseball Classic is a significant global event, baseball’s biggest stars told us that despite incredible career journeys and accolades the chance to represent their countries was simply too important to pass up; and the opportunity to deliver a WBC championship for their people was the greatest motivator of all.”
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