Dish Network also stated adding local high-definition programming following DirecTV. But DirecTV will go for massive high-definition expansion in coming months. Dish Network also tried to match up with the satcaster by launching AMC-14 satellite which failed to reach the desired orbit. The Industry analyst felt that Dish Network won’t go for HD expansion as expected.
But for everyone’s surprise Dish Network started offering local channels in high-definition in four new markets – Austin, Texas, Flint, Michigan, Orlando, Florida and West Palm Beach, Florida. With this Dish Network now offers local high-definition programming in 39 markets, reaching more than 54% of U.S. TV households with local HD channels.
“We announced earlier this year that we would reach our goal of 100 local HD markets and 100 national HD channels by the end of 2008, and over the next two months we will continue toward this goal by increasing our local HD offerings by more than 60 percent,” said Eric Sahl, senior vice president of Programming for DISH Network. “We understand that our customers watch some of their favorite TV programming through their local networks and by adding these markets we are again demonstrating our continued commitment to enhance how our customers watch TV.”
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