Discovery Communications to Launch Planet Green in High-Definition
Discovery Communications will launch new High-Definition channel called Planet Green on June 4, 2008 at 6.00 PM E.T. The new channel will replace Discovery Home Channel to accommodate new programming and expected to reach 50 million homes with more than 250 hours of original green lifestyle programming. Adrian Grenier, Tom Bergeron, Emeril Lagasse, Maria Menounos, Tom Brokaw, Annabelle Gurwitch, Chris Bridges, Tommy Lee, Bill Nye and Tom Green are the leading celebrities to appear on the channel and host a series of programming.
Later in the month the website www.planetgreen.com will be officially launched and viewers will have an idea of the Planet Green’s Offerings through a series of video-on-demand premieres.
During the official launch of the channel in high-definition on June 4 many original programming lined up on the channel are “The Green Life,” “Emeril Green” and “Supper Club With Tom Bergeron”.