DirecTV and The Weather Channel have launched a new service to provide DirecTV interactive customers with weather alerts and weather applications. This new service provided by The Weather Channel will include severe weather alert product, ZIP code-specific weather information. While watching The Weather Channel a newly active “Local on Demand” available with DirecTV ACTIVE portal.
This DirecTV interactive local weather services also includes:
Alert Ticker
“Local on the 8s” Application
“Local On Demand” Application and
DIRECTV ACTIVE Application
Becky Powhatan, Executive Vice President of distribution and business affairs and general counsel for The Weather Channel “Working with partners to provide up to the minute localized weather content through new technologies has been a hallmark of The Weather Channel, DIRECTV and its cutting edge applications are a natural fit for TWC, and DIRECTV viewers will reap the benefit, gaining access to the relevant weather information – including severe weather alerts — on TWC during ‘Local on the 8s,’ ‘Local On Demand,’ or through the DIRECTV ACTIVE portal.”
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