CaribeVision Television Network Launches Advertising Campaign with McCann Worldgroup

CaribeVision Television Network, which recently celebrated its first anniversary, has signed a strategic alliance with world’s largest advertising and marketing firm McCann Worldgroup to invest more than $4 million in advertising in three markets: Miami, New York and Puerto Rico. CaribeVision is to launch a
multi-faceted marketing campaign to promote CaribeVision’s brand and programming to U.S. consumers in Miami, New York and Puerto Rico. Jointly with McCann Worldgroup, CaribeVision will develop a marketing campaign and implement them. The campaign will include advertising on television, print media, radio, billboards and outdoor signage, as well a sample of McCann Worldgroup advertising on the screen of CaribeVision in Miami, New York and Puerto Rico.

“After months of on-air operations during which we were fine tuning details in order to optimize distribution, programming and content, we are now ready to announce our organization, programming and brand to achieve the levels of audience we are seeking,” said Emilio Braun Burillo, Chief Media Officer of CaribeVision.

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Tagged as: Advertising Campaign, CaribeVision Television Network, McCann Worldgroup, Miami, New York, Puerto Rico