Anil Ambani’s Big TV to compete with Dish TV and TataSky in DTH Business
Anil Ambani’s Reliance Communications is to compete with Doordarshan, Dish TV of Essel Group and Tata in the direct- to-home (DTH) business and expected to offer DTH services to 10 million subscribers across the country and feed to over 15 million households. Big TV Ltd,
a fully owned subsidiary of Anil Ambani-led Reliance Communications will look into the operations of the DTH service. Set Top Boxes is to cost between Rs 1,000 to Rs 1,500 and monthly package cost would be fixed at Rs 300 a month. Big TV is planning to start with 100 channels during the launch and its expected to be during the school vacation time, by May and the subscribers can expect Hollywood, regional and Bollywood films to be featured in Pay-Per-View channels.
Essel Group’s Dish TV the first provider of DTH platform in the country has built a subscriber base of 3 million, TataSky, a joint venture of Tata and the Media giant Rupert Murdoch’s Star Group has a customer base of 1.7 million. Apart from these players already in the market, Big TV will face competition from the new entrants like Maran Group’s Sun TV and Bharti group, which are expected to launch the service by the year end. DTH market is expected to grow to 16 million by 2010 from 2.5 million subscribers.
Anil Ambani’s Big TV to compete with Dish TV and TataSky in DTH Business…
Anil Ambani’s Reliance Communications is to compete with Doordarshan, Dish TV of Essel Group and Tata in the direct- to-home (DTH) business and expected to offer DTH services to 10 million subscribers across the country and feed to over 15 million ho…
But nobody is offering HD - High Definition broadcast.
(HDTV)
i read big t.v.offer. but sad to say did not apriciated by your offer.i have live in city,and cebalwala gave us 70 to 80 chanels on month pay 200 rs.then why we go for your dish t.v.to sped primary 2500 rs and after 3 month 300 rs per month.also zee t.v offer 150 chanels for same amount of month rent.so if you offer one time payment or low month subscription then consumer will think about your big(?)t.v.thanks
I am a great admirer of Anil Ambani, however, i think he is getting in too many business, too fast.
What does he think is the competitive advantage he has against competitors like Zee who have their own content.
Big can maybe buy title for movies or tieup with other content providers but until the business if fully backward integrated, i dont see much of a challenge to the existing providers who have already garnered good marketshare.
Penetration pricing of new players will only delay the breakeven point of all players.